ImmerSphere aims to establish equitable and sustainable business models for artists in the new frontiers of augmented and mixed realities. Providing both musicians and visual artists with new tools for creation, our model extends the revenue-generating lifespan of artistic works and aligns the motivations of creators, curators, and consumers. The ImmerSphere platform offers concert presenters, orchestras, and operas new series formats, as well as a way to reach a much larger, more inclusive audience, both locally and globally. For audience members themselves, we offer new ways to experience performance. The sphere as a virtual performance hall also creates curatorial empowerment, activating new presenter ecosystems altogether.